Kaiser Permanente: Heroes Exhibits

Challenge:

Brighten lobbies and entrances in two very different buildings with engaging graphic displays that would recognize employee “heroes” and reinforce the image of Kaiser Permanente as a welcoming organization that provides excellent service and high quality care.

Solution:

We provided versatile, easily assembled structures and graphic panels featuring large photographs of outstanding Kaiser Permanente employees. The graphic panels can be switched out easily to refresh the exhibit.

Kaiser Permanente: Newsletters

Challenge:

Design and produce individual monthly newsletters for nine different Kaiser Permanente facilities in Northern California, all with a uniform Kaiser Permanente "look," to bring employees corporate regional news as well as local news emanating from their own workplace.

Solution:

We created a lively, flexible, four-color format that supports the Kaiser Permanente brand yet reflects the personality of each of the facilities. We work with each facility to develop its local news pages and with regional staff to create the four inside pages that go to all facilities, carrying corporate news that wasn't previously available to employees. The newsletter has been honored with a Compass Award from the Northern California Public Relations Society of America (PRSA) and is expanding to more Kaiser Permanente facilities throughout Northern California.

American Heart Association:
“Celebrate with Heart” Fundraising Gala

Challenge:

Design and coordinate promotional materials for the “Celebrate with Heart” fundraising gala, incorporating elements of a commissioned painting that would be auctioned off at the event.

Solution:

We created a design that pulled from the colors of the painting and held true to the romantic feeling of the work. The design was versatile enough to be incorporated into bus shelter posters, banners, a magazine ad, event signage, invitations, and the program and auction booklet for “Celebrate with Heart.” We coordinated the production of all these projects, sending art to vendors who had donated their services and finding other vendors, as needed.

Apple Computer: Sales Incentive Program

Challenge:

Motivate the staff of Apple Computer’s Education Sales Division to achieve their sales quotas and win the big prize?a trip to an island resort.

Solution:

We researched and located specialty items that promoted the island get-away theme?beach balls, beach bags, sunglasses and little bags of shells and sand?all produced with the Apple logo. We then printed letters that were mailed with one item every month to several hundred field sales people.

“Thank you for the work PEG Solutions has done for Apple....The incentive prizes you suggested were perfect, and the entire project was a success. You even saved us from spending our complete budget....Oh, yes, the Division did exceed its revenue goals!”

--Ray Freedell, manager, Channels and Alliances, Apple Computer Education Sales Division

Uptown Body and Fender: Corporate Identity Makeover

Challenge:

Create a new look for Uptown Body and Fender, which had grown, purchased a new building, and was moving to the new location.

Solution:

We designed a logo that would work with everything from business cards to exterior signage, and we produced everything for the move?from change of address announcements to new employee uniforms.

Omnipoint Communications: Wireless Etiquette: A Guide to the Changing World of Instant Communication

Challenge:

Search out the best way to publish a medium run, case bound book with a dust jacket for designer Chris Slattery, who was fully engaged in the design of the book and had no time to find a printer.

Solution:

Selecting one printer for the book and another for the dust jacket, we produced a book that thrilled Slattery and Omnipoint Communications.

Martin P. Hill Consulting: Quick Guides

Challenge:

Produce durable, four-color, two-sided sale sheets to keep the company’s distributors updated. Since fewer than 100 copies of these Quick Guides were needed, traditional print methods were prohibitively expensive.

Solution:

We printed and laminated each layout using a new technology that produced easy-to-use, high quality Quick Guides at a lower price than Martin P. Hill Consulting had previously paid.

New York Times: Promotional Beach Ball

Challenge:

Find a promotional product for San Francisco’s Gay Pride Parade that would carry out the parade theme of a rainbow.

Solution:

We supplied 1,500 multi-colored beach balls printed with the New York Times logo for sales reps to toss to parade marchers. The beach balls added to the festivities and were wildly popular.